Through execution, conceptualisation and sharing of content across digital platforms, I craft a brand narrative that creates engagement and connection. Revitalising brands across multiple platforms with a deep understanding of consumer behaviour, market research and digital marketing trends, these compelling campaigns drive engagement, retention and optimal results.
@brooklyndrecords content
As the founder of Brooklyn’d Records, I created a safe space and community for young, passionate and aspiring music business individuals to connect, grow and learn more about the industry. I spearheaded content creation as well as carried out marketing for upcoming tours, album releases and award shows.
Recording Academy GRAMMY Awards 2023:
designed and created original content mentioning the 2023 nominees, previous winners and highlighted their spotify/song codes.
This Grammy Awards post resulted in an average 580+ account reach, 36 new accounts engaged and a total of 40 interactions (likes, saves and comments).
Industry News Journalism:
I independently researched, designed, wrote and published press pieces for upcoming Grammy-nominated artists such as BoyGenius, Gracie Abrams and Miley Cyrus who were releasing albums in 2023.
The “Industry News” post garnered a total reach of 392 accounts and 438 impressions. It also engaged 33 accounts through likes, comments and saves.
MTV VMAs 2023:
I led the content creation and marketing/promotional team, by designing, editing and posting the VMA slide deck mentioning 2023 winners and their accolades, on @brooklyndrecords Instagram.
This resulted in an average 48,000+ account reached, 502 new accounts engaged and a total of 452 interactions (likes, saves and comments).
Olivia Rodrigo wins Best New Artist at the Recording Academy GRAMMY Awards 2023:
This reel garnered 38.4k views on Instagram, with @livieshq reposting it.
I designed, sourced and scheduled for the post and show, uploading in real-time to gain the most traction.
https://www.instagram.com/reel/CoLybraJgeT/?igsh=MW01em9rd2V3ZG5pZA==
MET GALA 2023 - Dpja Cat (satirical piece):
edited, created and original short-form content where Doja Cat, a well-known music artist, was interviewed by Emma Chamberlain, through Vogue Magazine.
The short-form reel made for @brooklyndrecords garnered a total of 26,400+ accounts reached, most of which were non-followers. The interactions were a total of 4,800+ including likes, shares, saves and comments.
I enjoyed making this reel as a satirical piece and did not expect it to blow up in the way it did!
https://www.instagram.com/reel/Crul8kWtGq1/?igsh=NGgxNmlhOXM4b2I=
Social Media Strategy
@brooklyndrecords RESULTS
TAV Wednesday- Sun After Dusk X West Envy Collaboration:
Designed posts for both Sun After Dusk and West Envy who had a collaborative performance for TAV Wednesdays. I helped promote and advertise their performances/sets and encouraged students to support local musicians.
@udubradio marketing content
Darci Bellis DJ Set for UDubRadio:
Sourced for DJs who were keen to play for UWA students on TAV Wednesdays. Designed posts for Darci Bellis and promoted/advertised her set throughout the week.
Get To Know: "The Deli Girls” Podcast
Connected with The Deli Girls’ podcast hosts to ideate, design and edit the post deck for their new podcast; highlighting who they are and why they wanted to start the podcast!
Fever Pitch: Collaboration between UWA Student Guild and UWA Radio:
Promoted and worked with the student guild marketing department to advertise for “Fever Pitch”, which included silent discos, boiler room and 5 different bands for the mainstage lineup.
https://www.instagram.com/reel/Co_4j2qrytf/?igsh=bXdqc3JhbXgwZTVj
“What are you listening to on campus” Reel
Filmed and independently edited this short form reel of what students were listening to on campus.
This reel garnered 5000 plays and reached 2,300 accounts within a week.
https://www.instagram.com/reel/C6yEU-1ulfn/?igsh=dTVmeHlyeXFtbWgy
@udubradio RESULTS
Live Nation Content Strategist Piece
Let Live Nation be a part of your journey in creating lifelong memories and friendships, bound by the connection of music. As the world's leading live entertainment company, with 121 million fans worldwide and 44,000 annual concerts, we are powered by artists and driven by fans.
Artists are the heart of Live Nation and we respect their intimate craft and creativity, for fans who bring their energy, stories and passion to shows. Take heart and get ready to experience the magic of live entertainment bringing people together. Check out Live Nation’s socials to learn more about our upcoming shows!
Marketing Campaigns
Digital Marketing Campaign for Gather Bakehouse
This third-year digital project was part of the digital marketing unit, which focused on digital content marketing, SEO strategies, collaboration, partnerships and campaign value propositions.
Grade obtained: High distinction
Marketing Plan for General Public Food Company
This first-year marketing project was part of the introduction to marketingunit, which focused on marketing plans, analysing business environments and competition, in gain=rand awareness and visibility in an oversaturated market.
Grade obtained: Distinction