I’m an Australian-based digital marketer, content creator and journalist with a focus in the music business and entertainment industry.

I transform brands with my ability to create engaging narratives and produce visually appealing content. Having witnessed how music and media can make a difference in people’s lives and bring people together, it has fuelled my desire to work in an industry filled with passionate and like-minded individuals!

My strengths as an aspiring digital marketing professional in the music business and entertainment industry is my diverse skillset of being able to produce, manage and lead digital media content releases, through social media marketing, journalism and advertising. I am able to ideate original content, build out content calendars and collaborate with international business partners to achieve large scale success. 

I am passionate about creating a space where like-minded individuals are able to collaborate, create content and connect. 

As the founder of Brooklyn’d Records (@brooklyndrecords), I have utilised digital design and marketing strategies to appeal to young and aspiring music business individuals. This resulted in a 26,000 reach on Instagram within 30 days of being founded. Some projects/events we have worked on include the: Recording Academy GRAMMY Awards, MTV VMAs 2023 and Coachella. 

I am also part of my university’s radio station as a marketing executive, where I create content for @udubradio’s Instagram and promote up-and-coming local musicians. To increase my skills and strengthen my knowledge, I have earned the NYU x Billboard Music Industry Essentials certificate and the International X-Culture Business certificate.